Episode 2

Why I’m not a ‘Growth Marketer’

We all know that marketing needs to be authentic and tell believable stories. But aside from the marketing itself, the marketing leaders behind those strategies need to be authentic and believable too. Christina Mautz from Moz tells us why, and how she puts this principle into practice every day on the job.

This authenticity starts with the hiring process. When asked if she was a growth marketer, Christina replied. “No, I’m not.” A gutsy move in the current economic scenario, some may say. Listen to know what she did say, and how it landed her the job anyway.

Erica and Christina also explore why being a ‘consultant’ is not necessarily a bad thing when applying for a full-time marketing leadership role.

Christina shares her take on the ideal first 90 days as CMO, and the challenges and opportunities as she went about taking the reins as CRO (Chief Revenue Officer) as well as CMO at Moz.

About the Podcast

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The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
Your inspiration from the best marketing leaders in B2B SaaS today... from hiring, getting hired, leading, organizing, and more!

About your host

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Erica Seidel

Erica Seidel recruits the marketing leaders of the 'make money' variety – not the 'make it pretty' variety. As the Founder of The Connective Good, a boutique executive search firm, she is retained to recruit CMOs and VPs in marketing, digital strategy, marketing analytics, and marketing technology. She also hosts The Get podcast. Previously, she led Forrester Research's global peer-to-peer executive education businesses for CMOs and digital marketing executives of Fortune 500 companies. Erica has an MBA in Marketing from Wharton, and a BA in International Relations from Brown. One of her favorite jobs ever was serving as the Brown Bear mascot.

You can find her on LinkedIn at https://www.linkedin.com/in/ericaseidel/, or on her website/blog at www.theconnectivegood.com, or on Twitter at @erica_seidel.