Episode 1

How to Hire Your First Chief Marketing Officer (CMO)

Three-time Chief Marketing Officer (CMO) Tricia Gellman has been there and done that at Salesforce Canada, Checkr, and now, conversational marketing category leader Drift. Aside from sharing the story of how she came to be the CMO at Drift, the conversational marketing company well-known for its non-traditional brand building and marketing methods, she and Erica talk about:

● Hiring your first CMO: what to think about (and what’s the hardest thing about it)

● The CMO+ Role – how the role of the CMO is morphing

● How B2B CMOs can be more CX-focused

● How to achieve CEO and CMO alignment

● How CMOs can move from scrappy to scale

● Tricia’s personal examples of marketing org and culture design – mistakes and learnings

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

About the Podcast

Show artwork for The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
Your inspiration from the best marketing leaders in B2B SaaS today... from hiring, getting hired, leading, organizing, and more!

About your host

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Erica Seidel

Erica Seidel recruits the marketing leaders of the 'make money' variety – not the 'make it pretty' variety. As the Founder of The Connective Good, a boutique executive search firm, she is retained to recruit CMOs and VPs in marketing, digital strategy, marketing analytics, and marketing technology. She also hosts The Get podcast. Previously, she led Forrester Research's global peer-to-peer executive education businesses for CMOs and digital marketing executives of Fortune 500 companies. Erica has an MBA in Marketing from Wharton, and a BA in International Relations from Brown. One of her favorite jobs ever was serving as the Brown Bear mascot.

You can find her on LinkedIn at https://www.linkedin.com/in/ericaseidel/, or on her website/blog at www.theconnectivegood.com, or on Twitter at @erica_seidel.