Episode 4

Building Marketing Teams in Troubled Times

Erica Seidel’s conversation with Jason Seeba, SVP of Marketing at Eightfold.ai, is interesting and unusual because not only does Jason lead marketing at a talent intelligence company (and The Get is all about marketing talent!), but also because of his diverse background spanning demand gen, marketing, technology and marketing operations. Jason was Chief Marketing Technology Officer at Bloomreach, and then extended his role to take over all of marketing. And finally, he was a client of Eightfold.ai before he joined them full time as they were moving into the hyper growth curve.

Aside from sharing his own experience, Jason also shares his best advice for marketing tech pros that want to ascend to the CMO role. And he discusses why his golden interview question is “How do you get to know customers and what they need?”

For CEOs and CMOs who are hiring marketing leaders, you will find tips for finding and keeping the best marketing and martech talent, especially in uncertain times.

Of course, because it’s Jason and he’s from Eightfold, which is an HRTech tool for talent intel, you will also hear some really practical tips on how and when you can use tech to help you find and keep your best talent.

About the Podcast

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The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
Your inspiration from the best marketing leaders in B2B SaaS today... from hiring, getting hired, leading, organizing, and more!

About your host

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Erica Seidel

Erica Seidel recruits the marketing leaders of the 'make money' variety – not the 'make it pretty' variety. As the Founder of The Connective Good, a boutique executive search firm, she is retained to recruit CMOs and VPs in marketing, digital strategy, marketing analytics, and marketing technology. She also hosts The Get podcast. Previously, she led Forrester Research's global peer-to-peer executive education businesses for CMOs and digital marketing executives of Fortune 500 companies. Erica has an MBA in Marketing from Wharton, and a BA in International Relations from Brown. One of her favorite jobs ever was serving as the Brown Bear mascot.

You can find her on LinkedIn at https://www.linkedin.com/in/ericaseidel/, or on her website/blog at www.theconnectivegood.com, or on Twitter at @erica_seidel.