Episode 5

Fractional CMOs: The Good, The Bad, and The Ugly with 3-Part Fractional CMO Special: Part 1

In this three-part series of podcasts – our Fractional CMO special – we explore the ‘what, when, why (and why not)’ of fractional CMOs. You will get a great flavor of whether this is the right path for your B2B SaaS company. We answer the questions you are most likely to have, including:

How is hiring a fractional CMO different from hiring a consultant and different from hiring a full-time CMO?

What are the key skills to look for in a fractional CMO?

How to get the most long-term value from a fractional CMO engagement?

What types of people do NOT make good fractional CMOs?

And lots more!

Mike DiPietro works as a fractional CMO exclusively with one PE company and its portfolio companies. Mike started in sales and evolved into marketing and GM roles and spent over a decade at Kronos. He was also CMO at HealthcareSource and ExtensionEngine.

Mike and Erica help us understand:

- The good, the bad, and the ugly of being a fractional CMO

-The blend of strategizing, coaching, and doing that you can expect from a fractional CMO

-The value that PE firms see in fractional CMOs: PE firms want their portfolio companies getting help seeing what good looks like, so they can grow as fast as the PE firms think they can grow

- How a CEO should frame what they need from a fractional CMO

-The difference between someone who has successfully been a fractional CMO and someone who is a “CMO pretending to be a consultant”

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

About the Podcast

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The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
Your inspiration from the best marketing leaders in B2B SaaS today... from hiring, getting hired, leading, organizing, and more!

About your host

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Erica Seidel

Erica Seidel recruits the marketing leaders of the 'make money' variety – not the 'make it pretty' variety. As the Founder of The Connective Good, a boutique executive search firm, she is retained to recruit CMOs and VPs in marketing, digital strategy, marketing analytics, and marketing technology. She also hosts The Get podcast. Previously, she led Forrester Research's global peer-to-peer executive education businesses for CMOs and digital marketing executives of Fortune 500 companies. Erica has an MBA in Marketing from Wharton, and a BA in International Relations from Brown. One of her favorite jobs ever was serving as the Brown Bear mascot.

You can find her on LinkedIn at https://www.linkedin.com/in/ericaseidel/, or on her website/blog at www.theconnectivegood.com, or on Twitter at @erica_seidel.