Episode 6

The True Value of a Fractional CMO, with Todd Wilms 3-Part Fractional CMO Special: Part 2

Todd is a fractional CMO in the Bay Area and also the co-author of the book ‘Beyond Product.' He's on the board of directors of MOCCA (Marketing Operations Cross-company Alliance) and has previously served Verisign, Neustar, SAP, and IBM in a variety of senior marketing roles.

Highlights from Todd and Erica’s conversation include:

- Who needs a fractional CMO and when (hint: It’s not just for early-stage companies)

- Advantages of fractional CMOs:

--Upscale your marketing strategy without the expenses of a full-time CMO

--Get rich perspectives and cross-pollinate ideas

-When not to hire a fractional CMO (hint: when what you actually need is a lead gen manager!)

-Measures of success with fractional CMOs: Is it the number of hours served or the nature of the value and seasoned expertise that they bring?

-The secret value of a Fractional CMO (It’s more than the marketing expertise but you won’t hear it in the pitch!)

-How to pick the right fractional CMO: Advice for CEOs

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

About the Podcast

Show artwork for The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
Your inspiration from the best marketing leaders in B2B SaaS today... from hiring, getting hired, leading, organizing, and more!

About your host

Profile picture for Erica Seidel

Erica Seidel

Erica Seidel recruits the marketing leaders of the 'make money' variety – not the 'make it pretty' variety. As the Founder of The Connective Good, a boutique executive search firm, she is retained to recruit CMOs and VPs in marketing, digital strategy, marketing analytics, and marketing technology. She also hosts The Get podcast. Previously, she led Forrester Research's global peer-to-peer executive education businesses for CMOs and digital marketing executives of Fortune 500 companies. Erica has an MBA in Marketing from Wharton, and a BA in International Relations from Brown. One of her favorite jobs ever was serving as the Brown Bear mascot.

You can find her on LinkedIn at https://www.linkedin.com/in/ericaseidel/, or on her website/blog at www.theconnectivegood.com, or on Twitter at @erica_seidel.