Episode 7

The Real Reasons Early-stage B2Bs Should Hire Fractional CMOs Fractional CMO Special: Part 3

Lori Cohen, a veteran CMO and a veteran fractional CMO, has worked with several different growth-stage B2B SaaS companies. In this episode, Lori and Erica talk about how to drive optimal value from a fractional CMO engagement.

Highlights:

-The differences among a full-time CMO, a fractional CMO, and a consultant

While alignment with the CEO and building trust with the team remain the same, the key differentiator is that fractional CMO roles have an exit plan baked in. This lets them avoid the political aspects and do the best job for the company knowing that there is an exit plan/date. This is also why they can challenge the CEO more than a full-time CMO – something especially critical for early stage companies.

-How fractional CMOs succeed as uber-consultants, even as they manage multiple engagements with CEO clients who expect access at all times

-The real reasons early-stage companies should hire fractional CMOs

About the Podcast

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The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
Your inspiration from the best marketing leaders in B2B SaaS today... from hiring, getting hired, leading, organizing, and more!

About your host

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Erica Seidel

Erica Seidel recruits the marketing leaders of the 'make money' variety – not the 'make it pretty' variety. As the Founder of The Connective Good, a boutique executive search firm, she is retained to recruit CMOs and VPs in marketing, digital strategy, marketing analytics, and marketing technology. She also hosts The Get podcast. Previously, she led Forrester Research's global peer-to-peer executive education businesses for CMOs and digital marketing executives of Fortune 500 companies. Erica has an MBA in Marketing from Wharton, and a BA in International Relations from Brown. One of her favorite jobs ever was serving as the Brown Bear mascot.

You can find her on LinkedIn at https://www.linkedin.com/in/ericaseidel/, or on her website/blog at www.theconnectivegood.com, or on Twitter at @erica_seidel.