Episode 2

What are the Qualities of a Great Chief Marketing Officer

Julia Stead is unique as a B2B SaaS CMO because she defies the stats about the average tenure of B2B SaaS marketing leaders -- Julia spent over 7 years climbing the marketing ranks at Invoca before Erica placed her as CMO at Allocadia. (In case you were wondering, the average tenure of a CMO for a technology company is under 2.5 years - in SaaS companies, it's usually lower. In Silicon Valley, the average tenure of a marketing leader is 6 to 18 months!).

In Episode 2 of The Get, Erica and Julia talk about the anatomy of a CMO search: from the perspective of both the company and the winning candidate.

Highlights:

- Julia shares how she rose fast in her career , and why she believes it’s important to go the distance with your employer (with secrets from her self-improvement plan!)

- What should you look for in prospective companies to see if they have the right culture of growth/ support?

- How is the CMO job different from the VP Marketing role?

- Balancing brand and demand as a CMO

- Structuring a B2B SaaS marketing team as the CMO

- Vital tips for marketers aspiring to be CMOs in B2B SaaS companies

Julia is a founding member of Women in Revenue – and tells us why it matters to women professionals in revenue marketing

About the Podcast

Show artwork for The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
Your inspiration from the best marketing leaders in B2B SaaS today... from hiring, getting hired, leading, organizing, and more!

About your host

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Erica Seidel

Erica Seidel recruits the marketing leaders of the 'make money' variety – not the 'make it pretty' variety. As the Founder of The Connective Good, a boutique executive search firm, she is retained to recruit CMOs and VPs in marketing, digital strategy, marketing analytics, and marketing technology. She also hosts The Get podcast. Previously, she led Forrester Research's global peer-to-peer executive education businesses for CMOs and digital marketing executives of Fortune 500 companies. Erica has an MBA in Marketing from Wharton, and a BA in International Relations from Brown. One of her favorite jobs ever was serving as the Brown Bear mascot.

You can find her on LinkedIn at https://www.linkedin.com/in/ericaseidel/, or on her website/blog at www.theconnectivegood.com, or on Twitter at @erica_seidel.