Episode 1

B2B SaaS Marketing Talent Podcast: Get to know ‘The Get’ with Erica Seidel

Erica Seidel, founder of The Connective Good, SaaS Marketing Talent Whisperer and your Host on The Get, helps navigate one of the most important – and challenging - decisions you will make as a B2B SaaS business leader - finding and keeping the best senior marketing talent.

If you are a B2B SaaS business leader, then you probably know that

  • The average tenure of a CMO for a technology company is under 2.5 years
  • In SaaS companies, it’s usually lower
  • In Silicon Valley, the average tenure of a marketing leader is 6 to 18 months
  • The costs of a mis-hire are significant, and can lead to churn of both customers and other employees

Why ‘The Get’?

  • There are lots of podcasts on recruiting, but they are usually meant for recruiters and HR folks.
  • The Get is for B2B SaaS Business Leaders who want to address one of the most overwhelming challenges they face - finding and keeping the best senior marketing talent
  • As someone who specializes in leading B2B SaaS marketing leadership searches, Erica brings unique insight and perspective as the host of The Get

Here are some of the nuggets in this 25-minute introductory episode:

  • The hardest and most enjoyable aspects of B2B SaaS marketing leadership searches
  • How CEOs can tease out what they are looking for in their CMOs
  • Great questions to ask candidates to really vet their marketing chops
  • Erica’s 6 pro tips for high growth B2B SaaS CEOs looking for marketing leadership
  • What – and who - is coming up on future episodes of The Get through 2020

Are you intrigued?

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This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

About the Podcast

Show artwork for The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
Your inspiration from the best marketing leaders in B2B SaaS today... from hiring, getting hired, leading, organizing, and more!

About your host

Profile picture for Erica Seidel

Erica Seidel

Erica Seidel recruits the marketing leaders of the 'make money' variety – not the 'make it pretty' variety. As the Founder of The Connective Good, a boutique executive search firm, she is retained to recruit CMOs and VPs in marketing, digital strategy, marketing analytics, and marketing technology. She also hosts The Get podcast. Previously, she led Forrester Research's global peer-to-peer executive education businesses for CMOs and digital marketing executives of Fortune 500 companies. Erica has an MBA in Marketing from Wharton, and a BA in International Relations from Brown. One of her favorite jobs ever was serving as the Brown Bear mascot.

You can find her on LinkedIn at https://www.linkedin.com/in/ericaseidel/, or on her website/blog at www.theconnectivegood.com, or on Twitter at @erica_seidel.