How AI Is Reshaping the Way CMOs Lead, Hire, and Get Hired: Highlights from Season 6 of The Get

This episode pulls the best of Season 8 of The Get into one listen, narrated by host Erica Seidel.

This season, we get specific on the ways that AI is changing how CMOs lead, how they hire, and how they get hired.

You’ll hear about:

• How to show real AI capability in a CMO interview, including doing screen-share “show and tells” and showing and defending a future org chart with both human and AI agents. You'll hear about how “I have a team that does that” won’t cut it.
• What boards talk about when the CMO isn’t in the room, and how CMOs should stop patting themselves on the back for one-off use cases and align to enterprise value
• Why fix a process before automating it, lest you automate chaos
• The new human roles showing up in marketing orgs to ensure that AI initiatives work across GTM
• What works to move teams from AI-fearful to AI-curious to AI-embracing
• Moving from single-player, 'selfish' AI use to multi-player AI in environments while staying focused on governance
• Interview questions for finding AI-fluent marketers, from “What did you build this weekend?” to handing a candidate an LLM output and asking what’s wrong with it
• Avoiding AI-washing by building defensible value props for AI products
• How to keep your footing when the FOMO emails start coming from your CEO or board

To catch up on the season's highlights, start here. Then go deeper into the episodes that speak to you.

00:00 Boards Ask About AI

01:22 Season Eight Overview

02:57 Proving AI in Interviews

03:27 Hands-On CMO Mindset

04:08 Show Future Org Chart

04:26 AI-Powered Job Search

06:01 Show And Tell Expectations

06:31 From Tools To Orchestration

07:23 Communicating AI On The Job

08:13 Talking To Boards About Value

10:35 Avoiding AI Washing Value Props

12:10 New AI Transformation Roles

14:51 Hiring For AI Fluency

15:56 Testing Curiosity And Systems

17:36 Leadership Lessons With AI

18:00 Focus Process Governance Enablement

20:26 Change Management And Trust

21:58 Recenter Amid AI FOMO

22:52 Wrap Up And Where To Listen

The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.

This season’s theme focused on how AI is reshaping the CMO role: how you lead, how you hire, and how you get hired."

The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS.

If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety, rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com.

The Get is produced by the team at Simpler Media Productions.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy